Different Ways of Targeting in
Display Advertising
1.
Contextual
Targeting: Ads are shown based on the content
of the website or app. For example, a fitness equipment ad on a health blog.
2.
Behavioral
Targeting: Uses browsing history, website
interactions, or past purchases to show relevant ads.
3.
Demographic
Targeting: Focuses on user traits like age,
gender, income, or education level.
4.
Geographic
Targeting: Displays ads based on user
location, such as city, region, or country.
5.
Retargeting: Reaches users who have previously visited a website but
didn’t convert, reminding them of products or offers.
6.
Interest-Based
Targeting: Uses data from platforms like
Google or Facebook to show ads based on declared or inferred user interests.
7.
Device and
Time Targeting: Ads are tailored to the user's
device (mobile, desktop) and shown at optimal times for engagement.
Personal Experience:
A few months ago, I was watching a
YouTube video when a short ad for a standing desk appeared. The ad showed the
product’s ergonomic benefits and ease of assembly. At the time, I had been
dealing with back pain from long hours at a regular desk, so the ad immediately
caught my attention. I clicked through, read reviews, and eventually purchased
the desk from the brand’s website. That video ad not only introduced me to the
product but directly influenced my buying decision. It’s a perfect example of
how well-targeted display and video ads can meet user needs at the right
moment.
visit https://ai-soft.co.in
Comments
Post a Comment