The Indus Appstore is an Indian alternative to the Google Play Store, created by Indus OS and now owned by PhonePe (Walmart-backed fintech company).

It’s a mobile application marketplace for Android phones where users can discover, download, and update apps, just like they do on Google Play.

Key Highlights:

• Made in India app store, officially launched in February 2024.

• Lets users download apps across categories like social media, gaming, entertainment, shopping, finance, and more.

• Supports 12+ Indian languages, making it easier for people in different regions to use.

• No commission fee on in-app payments (unlike Google’s 15–30%), which helps developers keep more revenue.

• Integrated with PhonePe’s UPI system for seamless app payments.

• Offers personalized recommendations, trending apps, and short videos to improve app discovery.

• Available for Android users (not iOS).