• China leads the pack with approximately 1.1 billion social media users, representing 74.68% of its population. Users in China spend an average of over 2 hours and 12 minutes daily on various social media platforms.
• India follows with 462 million social media users, where Facebook dominates with over 369.9 million monthly active users.
• The United States ranks third globally with 239 million social media users, accounting for 69.19% of its population.
• In Europe, countries like the Netherlands and Portugal show high engagement, with users spending an average of 2 hours and 18 minutes and 2 hours and 23 minutes per day on social media, respectively.